Stakeholder Engagement
As an ASX100 company with a market capitalisation of approximately $6 billion, 16,000 employees and access to 230 million consumers through more than 500,000 customers across our Group, our engagement with stakeholders is crucial.
CCA’s stakeholders include consumers, customers, employees, shareholders, suppliers and local communities, as well as non-government organisations and other groups which have an interest in the products we make and sell. These include health and environment organisations, water experts, regulators, bureaucrats and local, state and federal governments.
We are members of many industry bodies and policy-building organisations. In Australia this includes, the Australian Food and Grocery Council, the Packaging Stewardship Forum, the National Packaging Covenant Industry Association, the Water Stewardship Initiative, DrinkWise Australia and the Australasian Bottled Water Institute.
In New Zealand, we are a signatory to the National Packaging Accord, and are members of the New Zealand Food and Grocery Council, Keep New Zealand Beautiful, the New Zealand Business Council for Sustainable Development, the Environmental Beverage Action Group - glass packaging forum, the New Zealand Juice and Beverage Association and the Packaging Advisory Council.
In Indonesia, we are members of the Soft Drink Industry Association, the Food Communication Forum, the Coalition of Food and Beverage Producers of Indonesia and the Coalition of Indonesia Philanthropy.
The sustainability challenges we face under our Four Pillars include water conservation and sustainability, packaging and recycling, energy reduction, consumer health, employee development and health, and engagement and project development with our customers, suppliers and communities.
By consulting with a wide range of our stakeholders on these challenges, we are identifying and developing appropriate strategies in order to create value for our business and for the wider community.
As a major bottler in the Coca-Cola
System, we also work closely with
The
Coca-Cola Company in many
areas, including marketing and product
innovation, product quality and
sustainability. We partner with TCCC on
many projects, including tree-planting
days with Landcare Australia and we
jointly fund and manage our Coca-Cola
Foundations in Australia, Indonesia and
Papua New Guinea.
| Stakeholder | Engagement |
|---|---|
| Consumers – 230 million people | While The Coca-Cola Company is primarily responsible for interaction with consumers (www.makeeverydropmatter.com.au) CCA supports consumer response and information through our Consumer Information Centre, company websites, consumer hotlines and dietary information on labels. |
| Customers – 500,000 businesses | CCA responds to both customers and consumers in Australia through the national contact centre, Coke Connect. The 240-strong team covers 24 hours a day, seven days a week. In 2007 CCA engaged a Customer Sustainability Manager to build on our existing strong position as a preferred partner and to establish co-operative sustainability projects. Examples of our work with customers includes the Remote Communities Strategy in the NT, where we work with community stores to increase the availability and take- up of water and sugar-free soft drinks, and in New Zealand we worked with McDonald’s on a pilot program for the Counties Manukau District Health Board to replace Sprite with Sprite Zero. The pilot, which resulted in a 17 per cent decrease in sugar intake, was rolled out across McDonalds in New Zealand. |
| Employees – 16,000 staff | Annual Sustainability@CCA reports; key achievements in internal communications from Country MD’s; annual employee engagement surveys across the Group; in 2008 Australia will hold its first “Sustainability September”, a national information and activity program where all CCA staff can participate in programs, gain more knowledge about sustainability initiatives and share ideas. |
| Communities – we are a local business in every country in which we operate and are a major employer in dozens of local communities | In 2007 our major community initiative was a $2 million, 10-year Community Benefits Program at Northmead,
Sydney, around our largest Australian operations (see Community). We also launched the inaugural Coca-Cola For
Bali Coastal Clean Up event in July 2008 and entered into partnerships with environmental groups Reef Check
Indonesia and Yayasan GUS for ongoing cleaning of Bali’s major beaches and waterways. We have continued our engagement with the Peats Ridge community and our successful National Community Engagement Strategy which aims to build good relationships with every community in which we operate. Our neighbours can raise issues with us via 1800 LOCAL1. |
| Suppliers – companies supplying ingredients, packaging, equipment and services |
Our close work with Australia’s state-based water authorities on mandatory water management programs have
seen CCA win awards across the country for best practice in water savings and water management (see Water
Stewardship). We have also worked closely with TCCC on purchasing new, more energy-efficient fridges under
the eKOfreshment Sustainable Refrigeration program. We are guided by the following purchasing policies - CCA’s
Purchasing Policy (www.ccamatil.com), the SPC Ardmona Approved Supplier Program
and the TCCC Supplier Guiding Principles (www.thecoca-colacompany.com) We are also working with our transport suppliers on more efficient deliveries and routes. |
| Governments – state, local and federal | CCA engages regularly with all levels of government and bureaucracies on many issues. In 2007 the Coca-Cola System worked with Australian hospitals and area health services to place vending machines in health department settings that promote low-kilojoule beverages like Mount Franklin water. In New Zealand we worked with government on the Voluntary Schools Beverage Agreement to withdraw soft drinks from high schools by December 2009. |
