Community

In all the countries in which we operate, CCA contributes to the economic and social development of local communities and the protection of the local environment – both through our day to day business activities and through a raft of voluntary philanthropic contributions.

Our Coca-Cola Foundations, established and funded in Australia, Indonesia and Papua New Guinea by CCA and TCCC, are the centrepieces of our corporate philanthropy and each year fund a range of diverse community projects.

CCA Australia has a matched workplace giving program, Thirst For Giving, through which staff can donate to 11 charities.

Our powerful brands work hard too, with Mount Franklin, Kiwi Blue, L&P, Kirks, Neverfail Springwater and Nature’s Own not only creating consumer awareness of health and environmental issues, but also contributing funds to the causes.

CCA and SPC Ardmona continued their long-term commitment to donating food and beverages to the needy, and in the wake of natural disasters.

In 2007, the total value of our community support across the Group was approximately $3.3 million, or around 0.6 per cent of CCA’s Group continuing pre-tax profit.

Community Investment

We define community investment as supporting initiatives and partnerships that are relevant and valuable to local communities.

The Coca-Cola Foundations

The Coca-Cola Australia Foundation

The Coca-Cola Australia Foundation is an independent charitable trust devoted to improving the lives of marginalised youth, and distributes $1 million annually to fund three major national projects and up to 20 local community programs. The three national projects we are currently supporting are Beyond Empathy, a mentoring and leadership program designed to break the welfare cycle for young people through arts, multi- media and community development programs (www.beyondempathy.org.au); the Australian Literacy and Numeracy Foundation’s Remote Schools Project (www.alnf.org) and OzGreen, which assists young people tackle critical ecological and social challenges in their communities (www.ozgreen.org.au). Our $10,000 community grants have gone to groups including Youth Off The Streets and the Rugby Youth Foundation.

The Coca-Cola Foundation Indonesia

The CCFI was established in August 2000 by Coca-Cola Bottling Indonesia (CCBI) and TCCC to “elevate the level of education and the quality of human resources in Indonesia”. The Foundation distributed approximately $AUS400,000 in 2007 to various projects, including the Cinta Air water conservation project, and to disaster relief after the Yogya earthquake. The Foundation’s core work is in education, and it has helped establish Learning Centre programs across 14 provinces.

The Go Green School program invited students to develop environment projects in their school, with one of the winners, Sekolah Wikrama Bogor designing a comprehensive three-year program to reduce water and energy use. The Foundation also funds the Micro-Enterprise Development Program which helps lift people out of poverty by providing micro-loans, some as little as $AUS100, to enable people to establish sustainable businesses.

Coca-Cola Papua New Guinea Foundation

The Foundation funds a range of initiatives, partnerships and programs in the field of HIV/AIDS prevention. In 2008 the Foundation donated $22,000 to the National AIDS Council of Papua New Guinea, and set up a promotion with Nature’s Own, our water brand in Papua New Guinea, to raise an extra $66,000 for the National AIDS Council.

Thirst For Giving

This workplace giving program enables Australian employees to donate to nominated charities direct from their pre-tax salary. CCA matches every employee dollar donated up to a limit of $1000 per employee, per year. The total contribution (CCA and employees) for 2007 was $115,580.

These charities are our partners: Mission Australia, CanTeen, Royal Flying Doctor Service, Australian Children’s Music Foundation, WWF, Big Brother Big Sister and Children’s Hospitals in NSW, Victoria, Queensland, SA and WA.

Other Community Investment

New Zealand

One of CCA’s best initiatives came from the HR Team to support the Women’s Refuges (see Workplace).

CCA New Zealand also supports the Coca-Cola Christmas in the Park, annual events in Christchurch and Auckland which are the largest free concerts in the Southern Hemisphere, raising more than $100,000 each year for youth counselling, and also assists in hundreds of local community events across the country.

CCA New Zealand’s $14,400 Pump Tennis Scholarship was shared by two promising young players, Kairangi Vano and Shona Lee

The Australian Council of Agricultural Societies Scholarship Program

This program rewards young Australians working or studying in the field of agriculture who are contributing to their local communities. Thirty-four scholarships were awarded in 2007 across the country totalling an investment of $100,000 by CCA.

SPC Ardmona Home-Grown Scholarship Program

Deakin University Food Science and Nutrition student Christine Haw, 19, from Kyabram in the Goulburn Valley, won the 2007 Scholarship, worth $20,000 over four years, which will assist her into her chosen career in the food industry.

Drought Assistance

To assist farmers and fruit growers survive what has been described as the worst drought in 100 years, SPC Ardmona made more than $10 million of assistance available in 2007-08. This took the form of interest-free loans to finance water purchases, subsidies and the purchase of temporary water entitlements for fruit and tomato growers.

Neverfail Springwater and WA Road Safety Council

Neverfail joined forces with the WA Road Safety Council to raise awareness of fatigue-related crashes, which are estimated to be a factor in up to one third of all deaths and serious injuries on WA roads. The two-year agreement will include delivering fatigue-awareness messaging on Neverfail trucks and distribution of water at promotions and “Reviver Stops” on long weekends.

Donations of Food and Beverages:

“CCA was one of the first companies to sign a Foodbank Donation Agreement in August 1997 and has been a regular and generous donor ever since,” – Bronwyn Boekenstein, CEO Foodbank Australia.

In 2007 CCA donated approximately $1.5 million worth of food, beverages and merchandise in total across the Group, the recipients being a large number of charities, community groups and fund- raising events. CCA Australia’s beverages contribution to Foodbank Australia was 254,142 kilograms, which is worth approximately $400,000. NSW was the most generous donor state, followed by Queensland and WA.

SPC Ardmona’s contribution in 2007 was 7094 kg of packaged food, worth approximately $10,500. There was an extra 171 tonnes of SPC Baked Beans donated in January 2008 worth approximately $257,000.

Relief Efforts

Papua New Guinea Floods

Floods devastated Popondetta in the Oro Bay area of Papua New Guinea in November 2007, with a death toll of more than 150 people and more than 1000 homes destroyed. CCA made an immediate donation of 5000 cartons of Nature’s Own bottled water for the flood-ravaged survivors.

Yogyakarta Earthquake

The earthquake in Yogyakarta and central Java devastated the region, leaving nearly 6000 dead and an estimated 1.5 million people homeless. This was followed by another shock in Pangandaran to which CCBI responded immediately with donations of AdeS water (26,000 bottles), food and infant milk formula.

Funds of approximately $AUS100,000 were made available through the
Coca-Cola Foundation Indonesia for earthquake relief efforts.

Environmental Initiatives

Landcare Australia

In 2006, CCA and TCCC entered into a three-year Silver partnership with Landcare Australia to protect and regenerate land around water sources, particularly those in the vicinity of our Australian operations.

One of the most successful CCA-Landcare volunteer days in 2007 was held in South Australia, where more than 30 staff from CCA’s Thebarton plant partnered with the Upper River Torrens Landcare group to plant more than 2200 trees and native vegetation in a 10 hectare paddock in the Mt Pleasant area.

Clean Up Australia Day

A team of CCA employees from the Moorabbin and Mentone operations in Victoria donned gloves and spent an afternoon collecting litter from the Karkarook Park in Moorabbin, collecting more than 30 kg of litter, the most common items being cigarette butts and paper. Thirty per cent of the litter was sent to recycling.

CCA also donated Mount Franklin bottled water to Clean Up Day teams which requested it.

Beautiful Towns and Clean Beaches

CCA New Zealand is the major sponsor of the CCA Beautiful Towns Award, which rewards and encourages Kiwis to beautify their local towns and reduce litter.

In 2008, Mount Franklin became the major sponsor of the Keep Australia Beautiful Clean Beaches Awards.

Recycling Ruby

In partnership with the North Queensland Cowboys rugby league team and our own special mascot Recycling Ruby, CCA donated 10 cents for every bottle recycled in our “Refresh Recycle Renew” bins at the Dairy Farmers stadium in Townsville during the 2008 season. In total $10,000 was raised for the Cowboys Community Fund.

Thebarton Environment Team

The Thebarton environment team at CCA initiated another great “green” project, collecting computer ink cartridges for recycling, to eventually fund a park bench made from recycled materials, which was donated to the Blackwood Community Childcare Centre.

Indonesia – Community Watershed Partnership Project

As part of the global Community Watershed Partnership Program, USAID Indonesia and the Coca-Cola System in Indonesia (CCBI and TCCC) worked in partnership with the community in Bekasi, West Java, on the Cinta Air program. The project centred on the Cibitung area of the Bekasi district, delivering a number of programs including clean water supply, health and sanitation initiatives like school hand-washing stations in schools, and water conservation practices.

Papua New Guinea – Community Water Partnership

Like Indonesia, Papua New Guinea has a high rainfall, but not everyone has access to safe drinking water which has a significant effect on the local communities - schools, for instance, have to shut when water is not available. The Coca-Cola System in Papua New Guinea has worked with the Papua New Guinea Government, the Papua New Guinea Water Board, Lae City Mission, Rotary Clubs and the Salvation Army on a Community Water Partnership project to evaluate community and plant source water in the Lae region, improve wastewater treatment, improve access to safe drinking water in villages and schools around Lae, increase hygiene and sanitation awareness particularly in relation to HIV/AIDS and provide purification and safe storage of water for the Angau Hospital’s Care Centre for HIV/ AIDS in Lae.

CCA has installed 8000 litre water tanks in 16 Lae district schools and built several ablution blocks at the new City Mission farm for adolescent boys.

Encouraging Healthier Active Lifestyles

Coke Active

Coke Active is a group of high- potential CCA employees which arranges community events annually.

Coke Active funds more than 500 staff members and their families to participate in the annual City to Surf fun run in Sydney and supplies volunteers and drinks for the Oxfam Trailwalker event.

SPC Ardmona

KidsTown Adventure Playground

This children’s playground is an innovative and fun community project located in bushland between Shepparton and Mooroopna. It relies on the support, donations and voluntary work of many local businesses, service clubs and individuals, and SPC Ardmona has committed to long-term support with approximately $300,000 donated over the past 10 years.

SPC Ardmona also sponsored the Weetbix “Tryathalon” in 2008, which attracted 12,000 children across Australia to compete in physical activities.

New Zealand

Oscar Go Kids!

The Coke System works with OSCAR (Out of School Care and Recreation Foundation) to enhance the fitness of children participating in after-school care, through a program that provides regular exercise activities.

Community Engagement

We define community engagement as building relationships with key stakeholders in the communities in which we operate (see Stakeholder Engagement).

In Australia we have continued our successful National Community Engagement Strategy which aims to build good relationships with every community in which we operate. Our neighbours can raise issues with us via 1800 LOCAL1.

Other community initiatives include our long-standing and popular plant tours, which we conduct for schools and community groups across our operations in Australia, Indonesia and Fiji, and which represent an investment of approximately $50,000 in educational aids and product as well as administrative hours.

In New Zealand, CCA invests approximately 140 hours of time to bring the annual Coca-Cola Careers Expo to fruition in Dunedin, Christchurch, Wellington and Auckland.

We have made significant investments into many of our local communities, particularly in Northmead (Stakeholder Engagement) and Peats Ridge (Water Stewardship).

Our Powerful Brands

Mount Franklin

“Income for NBCF in 2007 reached $14.8 million, the largest amount in our history and an annual growth of 48 per cent against our target of 20 per cent Mount Franklin has been instrumental in our success...” Ros Kelly AO, Chair NBCF.

In 2007, Mount Franklin donated $320,000 to the National Breast Cancer Foundation, taking the total in 2006-07 to $550,000. Not only does the NBCF receive funds for breast cancer research, Mount Franklin’s “pink lids” creates mass awareness of breast cancer month and the importance of contributing to the cause.

Mount Franklin’s “Buy Me – Plant a Tree” promotion with Landcare Australia enabled 250,000 trees to be planted across Australia.

Nature’s Own

In 2008 Nature’s Own purified water in Papua New Guinea set a target to raise a total of $66,000 for HIV/AIDS research through the National AIDS Council of Papua New Guinea. The lids turned red, creating mass awareness of the cause.

Kiwi Blue

Our New Zealand spring water brand “turned pink” for breast cancer research, and entered a three year sponsorship of the New Zealand Breast Cancer Foundation, aiming to raise more than $62,000 annually for research.

L&P

New Zealand’s cult beverage, L&P, became the fund-raiser for “Movember”, and with the slogan “Cheers to Finally Growing a Thicker Mo than your Auntie Sharon” donated $36,000 to the Prostate Cancer Foundation of New Zealand.

Kirks

Kirks, in partnership with Aussie Helpers, whose spokesman is Australian country music star Lee Kernaghan, raised $50,000 for drought-affected farmers.

Neverfail Springwater

Neverfail Springwater and Kidney Health Australia combined efforts for a second year to raise awareness of kidney disease and the health benefits of drinking water. Neverfail’s“Drink to a Good Cause” red lids promotion raised the importance of drinking water in partnership with Kidney Health Australia for Kidney Health Week and raised $10,000.

SPC Ardmona

Goulburn Valley Collect-a-Tub began in Victorian primary schools in 2005 and is designed to encourage healthy and active lifestyles for children. Supported by the Coles Group, it was expanded nationally in 2007. Points are collected for the purchase of sporting equipment for schools.

Foodbank’s Baked Beans Supply Project

In December 2007 SPC Ardmona led the project team, along with Unilever, Sugar Australia, Visy, Labelmakers, Penfords, ANZ and the Toll Group, to produce a massive 171 tonnes of baked beans in the Shepparton plant. The SPC Baked Beans were transported to Foodbank warehouses across Australia for donation to the needy.

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Region	Foundation	Product & Merchandise Donations	Workplace Giving Program	Relief Efforts	Environmental Efforts	Cause Related Marketing	Other	Total
Australia	500,000.00	677,015.00	115,580.00	70,000.00		300,000.00	175,338.00	1,837,933.00
Indonesia	153,188.00	57,241.00		41,988.00	21,060.00	12,314.00	137,382.00	423,173.00
New Zealand		397,734.00			45,338.00	94,977.00	14,311.00	552,360.00
Fiji		37,555.00.00					47,173.00	84,728.00
PNG		31,973.00		42,547.00		32,844.00		107,364.00
SPCA		290,230.00					70,706.00	360,936.00
Total	653,188	1,491,748.00	115,580.00	154,535.00	66,398.00	440,135.00	444,910.00	3,366,494.00